A Recovery Plan for Nature, People and Planet

“To build a productive and sustainable future it is critical that we accelerate and mainstream sustainability into every aspect of our economy. To move forward, there must be a centre of gravity to catalyse such a monumental effort, and to mobilise the resources and incentives required.

Over the past year, through my Sustainable Markets Initiative, I have convened leaders from across industries and almost every sector, and challenged them to identify ways to set our planet on a fundamentally more sustainable trajectory. Together, these outstanding business leaders have seized this opportunity to develop a charter of ambitious, but practical action. With these insights, I am launching this ‘Terra Carta’ as the basis of a recovery plan for Nature, people and planet.

At this historic tipping point, with the lives and livelihoods of present and future generations in mind, the Terra Carta aims to provide a roadmap for acceleration towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.

Over the coming years, my Sustainable Markets Initiative will report on and update the Terra Carta regularly to reflect the rapid pace of change and the continuous progress being achieved around the world.”

His Royal Highness, The Prince of Wales

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A Mandate

The Terra Carta is a framework that puts sustainability at the heart of the private sector. As a mandate for the SMI it offers the basis of a recovery plan to 2030 that puts Nature, people and planet at the heart of global value creation.

The Terra Carta will be the framework against which we will report on and it will be updated annually. It will take into account global progress, technological evolution and a shifting investment landscape. This will help organisations to seize rapidly emerging opportunities developing around the world, as they happen.

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A Forum for Action

The Sustainable Markets Initiative (SMI) is a forum that encompasses several programmes aimed at creating global engagement, inspiring change and accelerating investments towards sustainable markets.

Announced by His Royal Highness, The Prince of Wales, at Davos in 2020, to help unlock the global economy and accelerate momentum towards a sustainable future.

The SMI underscores the importance of public, private and philanthropic collaboration.

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The Critical Role of the Private Sector

Making sustainability the growth story of our time will take a multiplicity of actors, pulling in the same direction. Building sustainable markets requires the transformative power of the private sector to finance a sustainable future.

The Terra Carta is a call for CEOs from around the world to engage and play their part in leading the global transition and hundreds have already shown their support. The Terra Carta Seal is awarded in recognition of those companies who are making great efforts to transition.

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