Article 3.

The Power of Consumers

With consumers controlling an estimated 60% of global GDP, people around the world have the power to drive the transformation to sustainable markets. Yet, we cannot expect consumers to make sustainable choices if these choices are not clearly laid before them. As consumers increasingly demand sustainable products, they deserve to be told more about product lifecycles, supply chains and production methods.

For a transition to take place, being socially and environmentally conscious cannot only be for those who can afford it. If all the true costs are taken into account, including the cost to Nature, being socially and environmentally responsible should be the least expensive option because it leaves the smallest footprint behind. We must communicate better with consumers about the sustainability of the goods, services and investments we offer.

Measures of success include:

  • Customers informed on all aspects of Nature, people and planet impact of products and supply chains
  • Value created in business model and affordable for consumer
  • Sustainable Nature, people and planet embedded into the customer journey

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